Blog #7 - Open!

This semester, we have learned a lot about media. To be honest, at the beginning of the semester, I was somewhat naive to the media and its tactics to hook their audience, I guess you could say I was not an aware consumer. I notice things now that I would have never really payed attention to before. The one thing I find amazing is how advertisers will use American core values in their advertising to appeal to us. Almost all the commercials I see for new products emulate efficiency or youthfulness. Products that are advertised a lot are things that will make someone's life easier and more convenient, and that is what American culture is all about. I see commercials about wrinkles creams, acne medicines, or different moisturizers so many times a day that I most likely have them all memorized. These commercials place so much emphasis on beauty and youthfulness. Because I have studied all these concepts of advertising, I am more aware of the tactics and will be able to sift through the garbage and buy quality products.